We Bought Gold!

We Bought Gold!

PLANET MONEY October 15, 2010  David Kestenbaum & Jacob Goldstein

 We Buy Gold

Our recent investment in a toxic asset didn't go so well: We started out with $1,000 and wound up with $449.06.

The price of gold has been going through the roof lately, and we wanted to know why. You can't eat gold, or use it to fuel your car. Why do people pay so much for it?

So we thought we'd try it for ourselves; we decided to buy gold with the money we had left over from our toxic asset.

In New York's Diamond District, a few blocks from our office, we found a place listed on the U.S. Mint's website. It's not really a store in the ordinary sense of the word. It's more like a food court — a room with stall after stall of guys selling jewelry and gold.

One stall has two guys, and a piece of paper taped to the wall. The paper says "Gold Standard," which is the name of the business.

The guy who runts runs it, Hank Mendelsohn, has been here since the '70's. He got his start going around to dentists' offices, buying teeth with gold fillings.

For Hank, the spike in gold prices has been good for business. One time, he says, a hedge fund wired him hundreds of thousands of dollars, then sent an armored car to pick up the gold.

After showing us a few things out of our price range — a bar of gold about the size of a chocolate bar ($42,000), a nice one-ounce coin ($1,400) — Hank pulls out shiny thin coin a little bigger than a nickel. It's ours for $419.

Lots of people have been buying gold lately — the price has doubled in the past three years. And everyone will give you a reason why.

A big one is just history. People say gold has been valuable for thousands of years, so it seems like a safe bet that it will still be valuable tomorrow, and next year.

On the other hand, a lot of people say we're in the middle of a gold bubble. And it's a weird feeling handing it over a jar of cash for this tiny piece of metal.

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