Rachel Cruze: 4 Reasons Why Many High Earners Live Paycheck to Paycheck

Rachel Cruze: 4 Reasons Why Many High Earners Live Paycheck to Paycheck

Ashley Donohoe   August 28, 2025   GOBankingRates

The Ramsey Solutions “State of Personal Finance in America” study noted that 53% of Americans lived paycheck to paycheck, including 72% of individuals with incomes below $50,000. More surprisingly, this financial struggle was also a reality for 36% of six-figure earners.

In a recent video, personal finance expert and author Rachel Cruze broke down why so many high earners still struggle to live on their incomes and build wealth.

Regardless of how much you make, you can use Cruze’s insights to become more financially secure.

Increased Cost of Living

Higher basic living expenses are an issue for many Americans. Cruze cited a 2024 U.S. Bureau of Labor Statistics report, which showed that the average household spent $77,280 in 2023. More recent BLS data for the second quarter of 2025 showed that the median income was $62,712 per year ($1,206 per week). Even if expenses hadn’t risen since 2023, there would be a gap.

Cruze explained that location plays a major role, as you’ll likely pay more for your housing, food and other essentials in popular cities than in smaller towns. She also said that the number of children and incomes you have in your family will affect how you manage your expenses.

If you’re struggling to get by on your salary, considering relocating to a more affordable area or changing jobs may be worth it. Cruze suggested trying out this cost-of-living calculator to estimate the potential savings and the salary you’d need.

Lifestyle Creep

Whether you get a promotion, change jobs or simply receive a raise, that extra income can lead you to make unwise decisions that may leave even high earners financially struggling.

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