16 Super Bowl Financial Facts To Amaze Friends And Bar Mates
16 Super Bowl Financial Facts To Amaze Friends And Bar Mates
The big game is big money. Get a load of the numbers.
By Emma Johnston-Wheeler Feb. 07, 2023
Super Bowl LVII is BIG business. Ticket prices, commercial rates, player pay, souvenir costs and more are all super-sized for the year's most massive sports and entertainment event.
We've got some of the huge numbers behind the big game.
Super Bowl LVII stadium in Arizona
Before the coin toss and kickoff at Arizona’s State Farm Stadium, be sure to check out these 16 financial facts about the Super Bowl that will floor your friends and the guy on the next barstool.
1. Super Bowl ticket prices now
Unless you know an NFL player or senior management employee, you’ll have to rely on the secondary market or purchase ticket packages from the NFL’s licensed hospitality partner, On Location Experiences.
According to TickPick co-founder Brett Goldberg, the face value of Super Bowl LVII tickets have increased drastically. The average ticket costs between $3,000 and $6,000.
In 2022, the most expensive seats on record went for more than $70,000 according to entertainment site Rarest.org while the cheapest cost at least four grand.
Typically, the best time to purchase is three to five days prior to the game because prices tend to come down just before the big day.
2. ...And then
Seats cost as little as $6 for the very first Super Bowl, played in 1967 at the Los Angeles Coliseum. That's about the same as $53 in today's dollars.
But the actual vintage tickets are worth a whole lot more than that: A ticket for Super Bowl I sold at auction in 2015 for more than $26,000.
Btw, the Green Bay Packers demolished the Kansas City Chiefs 35-10 in that first championship game.
3. Super Bowl ad rates: Insane today…
The Super Bowl is one of the main events of the year for advertisers, and they pay mountains of money to get in the game.
As reported by Front Office Sports, Fox Sports sold 30-second commercials costing more than $7 million each for the 2023 Super Bowl. This is the most expensive Super Bowl ad price in NFL history.
Those ad rates have nearly doubled over the last 10 years.
4. ...A bargain yesterday
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